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IN SHORT
- NOIZ – Free YouTube video summarizer that creates transcripts, highlights key ideas, and generates social media content with timestamps and emojis
- ChatGPT – Universal AI assistant for translations, keyword research, content outlines, email writing, and basic coding tasks
- Canva + Magic Studio – AI-powered image generation and editing with realistic results, background removal, and smart filters
- Grammarly – Grammar checker with tone adjustment and style recommendations, perfect for maintaining professional communication
- Reclaim.ai – Smart scheduling tool that learns team habits and optimizes meeting times while maintaining work-life balance
- Browse AI – Web scraping tool with pre-built robots for competitor analysis across Google, LinkedIn, and social media
- Pro tip: Start with free versions to test which tools best fit your workflow, then invest in paid subscriptions for the most valuable ones
If you work as a marketer in a small company, you definitely know what multitasking means. In such a situation, you must be a person who negotiates with contractors, writes advertising texts, engages influencers, manages social media, and presents projects to executives. If you’re an entrepreneur or startup founder who handles marketing independently, the situation becomes even more exciting. On top of all the above, you have to deal with the company’s operations, financial reports, and so forth.
Is it possible to stay productive in such a scenario and pay enough attention to each task? It’s hardly feasible independently. No matter how much of a Superman or Wonder Woman you are, you’ll still need help — at least with sorting tasks and doing routine work. Your assistant can be a human or a machine. Yes, I’m talking about AI tools for marketers, which have become quite popular recently. Although they are not omnipotent and still inferior to a living person, using them will help you save 15 to 60% of your working time!
I’ve been interested in the prospects of using artificial intelligence in marketing for a long time and have tested many tools. Surprisingly, most free services work just as well — and sometimes even better — than paid programs with expensive subscriptions. That’s why I want to talk about them — budget-friendly solutions that can make the life of a marketer or entrepreneur much easier. So, let’s get to productivity!
TOP-10 AI Tools for Digital Marketing Automation
Artificial intelligence is a modern trend that has already become a buzzword in the tech and business worlds. On the Internet, you will find many AI-driven services and applications promising you fantastic results.
But I advise you to be careful — some do not live up to their descriptions, and others can be dangerous due to possible errors and potential data leaks. Read reviews carefully and get acquainted with user feedback before installing or subscribing.
I have selected 10 services that I use when developing, launching, optimizing, and analyzing marketing campaigns. To make the review useful, I’ve sorted them by frequency of use and amount of time saved.
1. NOIZ
Most marketers will agree that working with video is the most time-consuming task ever. If you didn’t create the video yourself from start to finish, you’ll have to watch it from beginning to end to write a good description. Perhaps more than once. Yes, this will increase the efficiency of content promotion on your website, social media, or email marketing, but it will force you to spend several hours of your precious time.
That is why one of the greatest AI tools online is NOIZ. It is a summarizer of YouTube videos. To the delight of all those who are tired of subscriptions and tariff plans, it is free and works without registration. Moreover, you don’t even need to install the app. Open the service in your browser, paste the link to the video, and select the settings.
NOIZ is as simple as it is functional. It allows you to highlight key ideas in a video, divide the video into timestamped segments, study top comments, or even get a full transcription. In the settings, you can choose a short or long form of content, switch to Q&A mode, and select the optimal style — Insightful, Actionable, Funny, or Controversial.
What’s even more interesting, NOIZ can saturate the text with concise and restrained but highly accurate emojis. This makes it an ideal content generator for social media. For me, it is the #1 free AI tool that consistently saves several hours of working time per week.
2. ChatGPT
Great and powerful… if used correctly. There is a myth among beginners that this tool is of little use in the free version. Yes, in terms of generating articles and promotional materials, the potential of previous versions of the GPT model is limited — if you generate a text, you should read it carefully, perform fact-checking, and throw out literary clichés. Better yet, rewrite the text completely based on your needs.
But ChatGPT is not just a text generator. It is a universal AI bot capable of performing dozens, if not hundreds, of tasks. What do I use it for? Let’s see:
I also admit that ChatGPT helps overcome the “fear of a blank page” by helping me quickly start writing from scratch without wasting time thinking and procrastinating. It can be included in the list of the greatest AI tools. But with one caveat. If you can afford a paid subscription at $20 per month, buy it. Trust me, this is a fundamentally different level of convenience and functionality.
3. Canva
By adding the image generation function, this online graphic editor entered the world of AI-driven marketing. Given its simplicity and accessibility, it is as influential as Photoshop today. And for marketers without technical expertise, Canva can be even more useful.
It’s all thanks to the built-in Magic Studio tool. The most important function it can perform is generating images from scratch according to your design.
By the way, Canva surprised me with the high quality of the images — people are highly realistic, with natural skin tone and no extra fingers. It’s the best result among free editors, and one of the best on the market, even with paid solutions.
But Canva doesn’t stop there. Its Magic Studio can:
Developers keep adding new features, such as restoring out-of-focus photos. Yes, you need to log in to use artificial intelligence. But you can process up to 50 images for free. For small businesses, this will be a big help. Canva Pro for professionals who often work with graphics will cost $120 per year.
4. thryv
Let’s be honest. Social media has taken over the world. If your company is not represented on social media, at best, it is losing a significant part of the market. At worst, it is already losing to competitors. But a social media presence is not enough — your business must be visible to ordinary users, just like in SEO.
A simple free AI tool included in the Thryv package will help you analyze your company’s visibility on social media and local directories. It is a comprehensive platform that helps you keep records, pay contractors, and generate informative reports. It generally has a paid subscription, but the free version allows you to conduct a quick diagnosis of your business.
After launching the audit, you will see reviews about the company on social media, Google Reviews, and specialized aggregator sites. The platform will also evaluate your business visibility on a 100-point scale and give you tips on how to improve this rating. The report will show you your main competitors, both the closest ones and the segment leaders. Knowing your current market position is a crucial component of marketing success.
Thryv will be an ideal assistant for an entrepreneur who relies mainly on their abilities. However, you should consider that its full version is quite expensive — from $228 per month for individual modules or from $456 for the full package of tools.
5. Grammarly
And one more confession. We all make mistakes — even in the most important texts. If you have accounts on various forums or take an active part in social media discussions, you know that these mistakes are not just annoying misunderstandings — they can destroy a reputation. In today’s environment, reputation is a key business asset.
If you want to prevent mistakes from ever becoming an obstacle to launching effective marketing campaigns, sign up for the Grammarly platform. The name says for itself — the intelligent service will check your text for grammatical, punctuation, and syntactic errors. It will give a summary assessment of the key text parameters — literacy, clarity, informativeness, and the level of reader engagement. All of this is absolutely free. You just need to create an account.
Of course, you can also use the premium version of the platform. It offers even more features:
Why should you choose Grammarly instead of ChatGPT and its competitors? This service is more convenient in terms of tone of voice management. Moreover, you don’t need to write huge promos and explain the smallest details — it already has pre-settings that simplify the life of marketers. If you want to expand the functionality and subscribe to Grammarly Pro, get ready to pay $12 per month with a 30-day trial.
6. Google Gemini
It is a direct competitor of ChatGPT developing with varying success. Yes, I know about its spectacular failures that almost made the world’s largest tech company a laughingstock. But see the previous point of the review — everyone makes mistakes, and progress is impossible without failures.
Gemini also has its strengths. First, this AI bot learns in real time — if a page is indexed by Google, it is highly likely that information from it has already been included in the AI database. Secondly, the service provides clearer and more concise answers, which makes it a great option for finding information for internal workflows rather than for publication. Thirdly, it has unique features, such as the ability to select several answer options with different styles and lengths of descriptions, as well as double-checking for proofs with Google search.
If you’re just starting your journey in the business world, Gemini will be almost as helpful to you as Pepper Potts was to Tony Stark at the beginning of the story. It can teach you accounting, how to launch marketing campaigns without assistance, how to write sales copy, and much more. But remember that it also has drawbacks. In particular, Gemini still has “machine hallucinations” — if there is no information on the Internet, it can invent it. The double-check with Google search button is present in its interface for a reason.
The cost of Gemini subscription is surprisingly (or not) the same as ChatGPT’s price — $19.99 per month.
7. Reclaim.ai
Sometimes, simple things are the most valuable. Believe me, the worst enemy of a business is not its competitors but the procrastination of responsible persons and inefficient use of working time. This is simple human psychology, so you shouldn’t blame the guilty but rather look for the best ways to solve the problem.
One of the best solutions is the Reclaim.ai platform. It allows you to track the use of working time, create schedules, arrange meetings, and build workload charts for employees. Don’t rush to say that the same can be achieved with standard Google tools. The key difference in this case is artificial intelligence.
The Smart Meeting Controls feature learns the schedules of each team member, the current task load, and even habits such as lunch breaks. It selects a time for the meeting that will be convenient for everyone. Smart software can even add buffer time to allow remote and business travelers to prepare for getting in touch.
Personally, I found the work-life balance optimization feature interesting. By specifying the main elements of your daily routine, you receive tips on how to create an optimal work schedule. The program will determine when it is better to take a break and when to immerse yourself in work to maintain maximum productivity.
Reclaim.ai is a paid AI platform with subscriptions starting at $8 per user account. However, it has a trial version designed for one small team. It is perfect for a small business or startup with 5-15 employees.
8. TurboScribe
It is a convenient service based on the OpenAI Whisper model from the creators of ChatGPT. Its main purpose is transcribing speech into text. TurboScribe will be indispensable if you want to transcribe customer requests to the support service — a voice chatbot or an outsourced call center. By converting audio to text, you can search by keywords, highlighting key issues and topics of requests and sorting messages by product, brand, or other characteristics.
Modern AI technology has other applications. Returning to the efficient use of working time, what should you do with missed online meetings? Watching several hours of recording is not efficient. Instead, you can upload the audio track to this service and get a text version with a quick search and highlighting of key points.
The free version of the app has quite generous limits. You can transcribe three files of up to 30 minutes in length per day. This is enough for a marketer in a small company or a small business owner. Some videos, podcasts, and other forms of content are also subject to these limits.
On the downside, some features are still hidden behind a paywall that costs $20 per month. In particular, you’ll have to pay for translations, batch downloads, and high transcription speeds. But usually, such needs come with business scaling and increased marketing budgets.
9. Vidnoz AI
Another problem marketers often face is finding a media persona to communicate with consumers. The ability to present information effectively is a talent that not everyone possesses. Usually, a small company does not have a person who could become a kind of frontman and attract the attention of potential buyers.
As always, AI technologies provide the best solution. Vidnoz AI is a service for creating virtual avatars. You can choose the optimal appearance, voice, and style of marketing material presentation for them. The platform will even help you write the best video script! And most importantly, even in its free version, it is available for commercial use and online publishing, which is a real rarity these days.
Moreover, the limits are quite reasonable for a small business advertising strategy. In the basic free version, you can choose from 1,200 avatar templates, but you can’t edit them. The service also allows you to record videos in 720p resolution up to 3 minutes long. Yes, it’s not ideal, but it’s a great option for launching your first marketing campaigns.
If you decide to sign up for a paid subscription, the platform will delight you with its flexible pricing policy. You can choose a monthly fee (from $19.99) or a per-minute rate (from $1.35).
10. Instantly AI
If you think that email marketing is dead, I advise you to look at the numbers again. It still has one of the highest ROIs. Users continue to open commercial emails that businesses can generate at minimal cost.
But there’s one condition for that — catchy headlines and quality content that can attract and hold attention.
And you can generate it with Instantly AI. The functionality of this AI-driven service includes:
The free version will be enough for small businesses or for launching a trial campaign. It covers up to 1,000 contacts and allows you to send up to 5,000 emails per month. Moreover, you use the same technical base as premium account holders and receive fast and informative support from the developers. Do you already exceed these limits? Feel free to choose paid tariff plans starting at $30 per month.
11. Surfer SEO
Running a business and doing SEO on your own? No, it’s not a fantasy, it’s a reality with tools like Surfer. This platform is capable of generating content from scratch, from generating topics and forming outlines for future articles to researching keywords.
You can work in a built-in text editor that will provide you with tips on how to improve your texts. AI will check your article and tell you which phrases to remove and which ones to add to improve the ranking of your web page in search results. As a result, it will show the rating of the material on a 100-point scale and compare its quality with the texts of the main competitors.
Surfer looks like an ideal tool for entrepreneurs and small businesses. But it has one important drawback: the price, which starts at $99 per month. Yes, it’s cheaper than working with an SEO agency, but it’s still an investment that you should consider carefully. Moreover, there is no trial version — only the option to return the money within 7 days.
12. Brandwell
Having a blog is one of the most important conditions for online business success. By sharing useful information, you improve your reputation among your target audience, find new potential customers, and improve your website’s ranking in search engines.
If you, like me, have difficulty writing blog posts, I recommend trying Brandwell. It is one of the best AI platforms for generating high-quality, useful, and engaging texts. Thanks to its pre-settings, it writes better than analogs based on the GPT-4 model. Moreover, you don’t have to spend much time on rewriting and editing — most AI detectors recognize ready-made articles as written by humans by 65-85%.
Brandwell can write blog articles and optimize them for SEO requirements right away. However, you will have to pay a rather hefty fee for this — $249 per month for 2 accounts. Fortunately, you can use the platform for 7 days for free. I advise you to test it and find out for yourself whether such expenses will be justified.
13. Chatfuel
I am hardly the only person in the world who is annoyed by standard chatbots. If I ask for support, I’ve already tried all the ways I know to solve the problem and I’m not satisfied with the typical “one size fits all” answers. That’s why I avoided using chatbots for a long time — until I started working with Chatfuel.
It’s not a chatbot store — it’s a platform for building chatbots from scratch. The editor with an intuitive interface allows you to customize virtual assistants in a couple of hours. You don’t need to be an expert in artificial intelligence or know how to program — you just answer questions, checkboxes, and drag-and-drop blocks. That’s it!
Chatfuel has a multitude of integrations — with websites, messengers, social networks, email, etc. You can “feed” it with information from various CRM, CDP, ERP, and other business applications. The price is quite reasonable — from $19.99 per month with further charging for calls. The costs do not become a burden for your company — they increase as your business expands.
14. Browse AI
Knowing your competitor means being strong. Almost Sun Tzu, but with an adjustment to today’s realities.
Browse AI gives you exactly this power — knowledge of your competitors. The service allows you to create web scraping robots that collect the information you need — about prices, assortment, priority customers, marketing campaigns, etc.
For me, the biggest advantage of the platform is that it offers pre-built robots trained to collect information from Google, LinkedIn, Facebook, and even blogs like Medium. This is a real gift for a person who wants to focus on marketing activities rather than learning programming.
You can get started without investing — the free version offers 5 robots capable of processing 50 web pages per month. The pricing of premium plans is quite flexible — you can customize them according to your needs. Prices start at $19 for 50,000 pages per year.
15. Google Analytics 4
You might be surprised to see this service on the list. But that’s right — GA4 has been equipped with AI functionality for quite some time. AI enables it to effectively track user behavior on websites, predict their actions, and answer the question of what will happen if you change certain settings.
Google Analytics 4 is more of a professional tool, so be prepared for a steep learning curve.
And even when you think you’ve already mastered it, there are still plenty of unknown features to explore. I actually like it because I’m constantly finding ways to improve my work.
And the best part is that the service is free. No matter what features you use or what experiments you conduct, your expenses will not increase. You will have to pay only if you want to connect some external modules, such as machine learning, to the platform to analyze large amounts of information.
16. Brand24
Is someone on the Internet saying something bad about your business? Believe me, it’s most likely true. Even if you have the perfect company and offer the best conditions, there will always be critics who pick up on little things or even make them up.
But you shouldn’t ignore these caustic comments, because they form a negative background and gradually erode your business’s reputation. Brand24 will help you keep it intact. This platform can track mentions of your company anywhere on the Internet — on social media, review aggregators, in comments on websites, forums, etc. The service acts as a centralized hub from which you can respond to messages and publish PR materials. Of course, it features AI, which gives valuable advice and helps generate content.
The cost of the solution starts at $119 per month in the small business plan. As always, I advise you not to rush into a premium subscription but use the 7-day trial period first.
17. FanPage Karma
Some companies conduct their businesses only on social media and succeed without creating a website or limiting themselves to a primitive “business card.” At first glance, it seems to be an optimal development strategy that requires minimal costs. However, to use it, you must be able to track and adapt to fast-moving trends.
Regardless of how much of your business is focused on social media, FanPage Karma will be the perfect tool for you. It is a comprehensive AI-driven platform that includes the following modules:
The analytics module is available for free — just register to receive useful information about your profile. To get access to other tools and increase the number of profiles, you should subscribe — from $69 per month.
18. Piwik Pro
Piwik Pro is a simple and user-friendly web analytics platform for beginners. Yes, it is much simpler than GA4, which I described above.
If you have used an earlier version of Google Universal Analytics, the interface of this service will be very familiar to you.
The platform uses artificial intelligence to predict user behavior and plan budgets. It is also capable of detecting potential violations of privacy and data protection regulations, such as GDPR, CCPA, and HIPAA. This makes it an ideal choice for highly regulated industries, such as healthcare, banking, etc.
The basic version of Piwik Pro Core is available for free. It includes web analytics, tag manager, and consent manager. This will be enough for marketers and small business owners. A paid subscription is intended for large businesses and costs absolutely sky-high — over $10 thousand per year.
19. Descript
The main page of the site says: “If you can edit text, you can edit video.” This is exactly how Descript works. You upload a video, and if it already has a voiceover, it’s automatically recognized, but if not, you have to write it separately.
Descript offers many tools, allowing you to:
The main feature of the service is that it recommends the necessary actions when you hover the cursor over a certain part of the script.
Only a limited number of tools are available for free — enough to appreciate the convenience of this concept. But subscriptions suitable for commercial use are quite inexpensive — from $12 per month.
20. Zapier
Last but not least. My list would be incomplete without Zapier. This service is simply indispensable for those who want to run a business independently without inflating the company’s staff. It allows you to automate workflows by establishing information exchange between different platforms.
The most interesting thing is that you can build an AI marketing strategy without any knowledge of programming or scripts. The intuitive editor works on the drag-n-drop principle — you simply drag the necessary blocks of information to the screen and create your data exchange flowchart.
Zapier is free to use at no extra cost. The free version allows you to build simple algorithms consisting of 1 or 2 steps. And even in this version, you can use AI tools to analyze information, debug algorithms, find errors, etc. To get more complex schemes, you should subscribe at $19.99 per month.
How to Build AI Marketing Strategy for Small Business?
The current message is that artificial intelligence is expensive. That’s why many entrepreneurs and marketers in small companies ignore it and continue to do business in traditional ways. But my example proves that you can create a high-performance AI-driven infrastructure with minimal or even zero costs.
The main thing is to carefully choose the best tools that will solve your priority tasks. For me, these are NOIZ, ChatGPT, Canva, Grammarly, and others that save dozens of hours per month and actually allow me to get a few extra working days a year. By breaking down my task list into creative and routine work, I managed to automate the latter, freeing up even more time for the truly important things.
What is the ideal solution for you? Only you can answer because every business, workplace, and task list is unique. But what I recommend is not to overlook these tools that can be a real lifesaver for small businesses.
AI in Marketing FAQ
Which AI tool is the best for digital marketing?
It all depends on your goals and objectives. For me, the top tools are NOIZ, ChatGPT, and Canva, which help me save time on video analysis, content generation, and image editing.
How is AI used in digital marketing?
Artificial intelligence can be used to generate textual and visual content, optimize time management, transcribe audio, search for information, and even create virtual avatars for presentations.
What type of AI is used in marketing?
The most popular types of artificial intelligence in marketing are generative models, predictive analytics platforms, and natural language recognition and machine learning systems.
How to use ChatGPT in content marketing?
The potential of this AI bot is almost unlimited. It can generate texts, solve simple SEO tasks, write outreach emails, transform content, perform calculations, and write program code and scripts for automation.
Is AI replacing digital marketing?
There is no guarantee that this will not happen in the future. But today, artificial intelligence is only an assistant to a marketer or entrepreneur that cannot replace a living person.
