Influencer marketing is on the. Statistics from Influencer Marketing Hub show that 85.8% of large companies are already working with media personalities of various scales, and 59.4% plan to expand their social media marketing budgets next year. The global influencer marketing market has already reached $24 billion, having increased by about three billion this year.
Why is this happening? Due to high competition and an overabundance of advertising, it is difficult for people to make an informed decision when choosing a particular product. That’s why they seek help in the form of expert opinion and professional advice, which is what influencers provide. Partnering with media personalities, a company can grow faster by expanding its customer base, increasing the average bill amount, and increasing the frequency of purchases.
If you’re not using influencer marketing, it’s time to dive into this area. But it is important to move carefully and think through every step. Shady collaborations and blatant product placement can destroy a brand’s reputation in just one day. If you want to grow your business in the right direction, choose quality influencer marketing tools to find interesting opportunities, establish connections, and automate workflows. We have prepared the TOP-12 tools that will be indispensable for working with modern social media.
TOP-6 Full-cycle Influencer Marketing Platforms
It’s always convenient when all the tools are available in one interface. There’s no need to sign up for dozens of subscriptions and switch between browser tabs. That’s why we’re starting with the best all-in-one platforms to meet your influencer marketing needs.
Brandwatch
Once upon a time, the great rulers of the past disguised themselves as commoners to hear public opinion. Today, all they would have to do is subscribe to Brandwatch. If you want to know what people are saying about your business, what topics interest society, and whose opinion users are listening to, open this web service and make a simple request. You don’t need to search for relevant buttons, links, and dashboard sections. The Iris AI virtual assistant will do it for you, so you can forget about the learning curve and voluminous manuals.
This influencer marketing tool’s AI will also help you identify emerging trends and the growing popularity of certain hashtags. It will analyze your social media efforts and advise you on how to improve the situation.
Pros:
- Instantly detects trending.
- Custom dashboards.
- Integrates with other tools.
Con:
- Pricing might make smaller businesses consider an old-school billboard instead.
Pricing: Demo first, then choosing modules and features. Min price starts at $800/month for the Pro plan with 10,000 mentions.
Sprout Social
If you don’t understand why influencers are so popular, how they make money, and why so many companies trust them to promote their brands, try Sprout Social. It’s a large-scale platform suitable for any business. However, it allows you to make a humble start from scratch using ready-made workflow templates. They already include all the necessary stages — social media intelligence, public opinion analysis, search for relevant influencers, outreach, publications, etc. Once you have a little bit of knowledge of the topic, you can edit these templates or create your own automation schemes.
Among the pros of this influencer search platform is its analytics system. It builds simple, informative, and user-friendly reports, and you can include them in C-Suite presentations with minimal editing.
Pros:
- An intuitive, easy-to-navigate interface
- Flawless analytics.
- Supports all major social media platforms.
Con:
- The best features are available with more expensive plans.
Pricing: Standard at $199/user/month; Professional at $299/user/month; Advanced at $399/user/month.
CreatorIQ
It is a platform for those who are already in the know and do not need explanations of the principles of influencer marketing. The main feature of CreatorIQ is a huge catalog of media personalities, which is sorted by areas of activity, subscriber base, and even the growth rate of influence. Built-in artificial intelligence makes working with creators easy. You can group them and sign them with different tags to automate communications. At the same time, the correspondence does not lose personalization — AI becomes a kind of “mirror” and instantly picks up the tone of the interlocutor’s speech.
AI here is adept at working with discovery tools, analytics, and outreach, so you only have to observe the process and intervene at its most important stages.
Pros:
- AI insights make influencer matching feel like speed dating for brands.
- Scales effortlessly for campaigns of any size.
- Integrates with other corporate tools.
Con:
- A steep learning curve.
Pricing: Custom quotes based on your business scale.
GRIN
We are not afraid to call this platform unique because it was created specifically for e-commerce companies. And it is easy to work with. You add a new product and automatically receive recommendations from artificial intelligence. AI will show you who can best advertise the product and even predict the expected results. All you have to do is scroll through the catalog and make an informed choice. This is a kind of Tinder among influencer search platforms. But instead of swiping, you build authentic relationships.
Why else should you choose GRIN? In most cases, you don’t have to describe your product manually to launch social influencer tools. The platform already has ready-made tools for integrating with Shopify and WooCommerce.
Pros:
- Built for e-commerce, so there is no fluff, just results.
- CRM functions help maintain strong relationships with influencers.
- An intuitive interface designed for work rather than study and research.
Con:
- Focuses mainly on e-commerce.
Pricing: Custom pricing.
Upfluence
Choose Upfluence if you strive for marketing excellence. This influencer tracking tool features advanced segmentation and analytics functionality. You can conduct in-depth research and find micro- or nano-influencers working in a specific niche. Even if you sell braided bracelets made of vegan leather, spare parts for retro gaming consoles, or cat training courses, the platform will offer you a convenient turnkey solution.
It’s also worth mentioning that Upfluence seamlessly integrates with many popular CRMs. And even if your software is not on the list, you can use the API, facilitating communication with influencers.
Pros:
- Detailed search filters.
- Supports multiple platforms.
- Integrated email outreach saves time to make campaigns flawless.
Con:
- The interface can feel too complicated for first-time users.
Pricing: Personalized approach. Pricing for basic tools starts at $478/month.
Captiv8
This software manages all the processes behind the scenes of influencer marketing. Captiv8 offers identification tools that allow you to select creators based on quantitative indicators, topics, tone of voice, and style of communication with the target audience. From Instagram’s trendiest to TikTok’s quirkiest, you can engage anyone with one click using automated workflows. And the continuous flow of data in the analytics module will enable you to make the right decisions and stay on trend despite the volatility of social media.
Another advantage of the service is the simplicity of payments to influencers. In the finance section, you will find ready-made templates for any form of payment in this market.
Pros:
- AI-driven influencer discovery ensures precise targeting.
- Advanced campaign analytics.
- Supports collaborations across multiple platforms, giving your brand omnipresence.
Con:
- Can feel a bit overwhelming for small teams or beginners.
Pricing: Custom pricing is available on request. It typically starts at $500/month for basic plans.
TOP-6 Useful Influencer Tracking Tools
It seems that six tools to find influencers, communicate with them, and get excellent analytics will be enough. The list could go on and on, but we’ll be repeating ourselves eventually. Therefore, it’s better to move on to the next point — services that were not created specifically for influencer marketing but are often used in it, making everyday tasks easier. They will be useful in this complicated, responsible, and rather ungrateful work.
NOIZ
Most influencers generate video content today, so it is growing faster than text blogs and podcasts. Videos effectively promote brands and products, but they make business workflows more complicated. However, instead of spending hours watching them to make sure products are integrated correctly and brand mentions are appropriate, you can use NOIZ. It is an AI-powered tool that breaks long video content into bite-sized insights. For influencer marketers, NOIZ is a game-changer, allowing them to assess content relevance quickly without long viewing sessions.
Pros:
- Saves time by providing quick summaries of extensive content.
- Enhances content management efficiency.
- Facilitates analysis of influencer materials.
Con:
- YouTube only — at least, for now.
Pricing: completely free!
Google Trends
Accessible does not mean worse. Google experts know that it is sometimes worth opening up general access to credible services to increase the loyalty of the target audience. That’s why you can analyze the top search queries around the world or in a specific region in real time. Google Trends is an influencer marketing tool to research trending topics. Using it, you can find ambitious creators who can promote brands effectively but do not set unreasonable conditions for collaboration.
Pros:
- Identifies current and emerging trends.
- Helps tailor content to audience interests.
- Provides regional insights for targeted campaigns.
Con:
- Lacks detailed demographic breakdowns.
Pricing: Free and accessible anytime.
Bitly
Links are a real headache for all social media marketers — especially links that contain too many characters and take up most of the post. Don’t even offer such integrations to creators — you’ll get a 100% refusal. Bitly allows you to shorten links to 23 characters, and in the paid version, you can make them even shorter and use brand names. This facilitates cooperation with influencers, increases audience trust, and simplifies product integrations.
Pros:
- Creates branded, shortened links.
- Provides analytics on link performance.
- Enhances link trustworthiness and shareability.
Con:
- Branded link shortening requires a premium plan.
Pricing: Free plan available; paid plans start at $8/month.
Adobe Premiere Pro
If you think that it is enough to conduct research with an advanced influencer vetting tool and pay for a marketing campaign, you are wrong. First and foremost, media personalities are interested in promoting their brands and only then in integrating offers from partners. So, if you want an influencer to showcase high-quality content, it is better to generate it yourself. And here, Adobe Premiere Pro will be indispensable. With this package of tools for video editing, editing, and post-processing, you can trim, cut, add effects, and refine your content.
Pros:
- Professional video editing features.
- Extensive library of effects and transitions.
- Integrates seamlessly with other Adobe Creative Cloud apps.
Con:
- A steeper learning curve for beginners.
Pricing: $35.99/month as a standalone app for business; $84.99/month for the full Creative Cloud suite.
Trello
Many important tasks can be performed in the time between using influencer search platforms and launching a campaign. First, we’re talking about brainstorming and discussing all the details of social media marketing activities. These stages can last almost forever if you don’t have a service like Trello. It is versatile, reliable, and surprisingly fun to use. With its board-and-card system, you can map out your influencer campaigns up to execution, assigning tasks and setting deadlines.
Pros:
- The visual layout makes campaign tracking a breeze.
- Seamless collaboration with team members and influencers.
- Integrates with numerous apps for enhanced functionality.
Con:
- Advanced features require a paid subscription.
Pricing: Free plan available; Standard at $5/user/month; Premium at $10/user/month; Enterprise plans vary.
Zapier
Marketing rule #1: if you think a certain task can’t be automated, leave it to Zapier. It’s integration software capable of connecting any data stream from any source. And the main thing is to build fully automated workflows based on them. For example, the influencer tracking tool reports on reaching 10,000 views of a post with your promo. Zapier will activate your CRM, send a thank-you email, start the payment process, and generate a report in the analytics system. No coding is required — just automation.
Pros:
- Automates repetitive tasks, saving time.
- Connects with over 3,000 apps for versatile workflows.
- User-friendly no-coding interface simplifies setup.
Con:
- Any complex automation requires a higher-tier plan.
Pricing: Free plan is available; paid plans start at $19.99/month.
What Are the Best Marketing Tools?
If you want to succeed in influencer marketing, we recommend using all-in-one platforms. They are a real treasure for businesses because they support you at every stage of interaction with media personalities — from finding suitable creators to paying for their services and analyzing the effectiveness of collaborations. They often feature artificial intelligence, which simplifies onboarding and makes influencer marketing tools accessible to people without technical expertise. That is why Brandwatch, Sprout Social, CreatorIQ. GRIN, Upfluence, and Captiv8 will be a must-have for companies planning to promote their products through social media.
But should you give up on standalone tools? Of course not! Influencer marketing is a complex and responsible field of activity where every little thing matters. To facilitate your work and enhance attention to detail, use NOIZ to analyze videos and build summaries, Google Trends to find trending topics and young talent, and Bitly to create short, aesthetic links. Adobe Premiere Pro will help you generate high-quality content, Trello will assist you in optimizing your project, and Zapier will automate your workflows.
FAQ
What tool is commonly used for influencer marketing?
Among the most common influencer marketing tools are services sush as Upfluence, CreatorIQ, and Grin. They help you find creators, manage communications, and track campaign results. But don’t forget about simple but effective standalone tools like NOIZ, Google Trends, or Bitly.
What is the best tool for finding influencers?
If you need a kind of Tinder to find creators, try GRIN, Upfluence, or Captiv8. They offer directories with various filters that allow you to select influencers in narrow niches. With them, you will find partnerships of any level — from nano to macro.
What is the best influencer marketing platform?
It all depends on your needs. Do you value simplicity? Choose GRIN. Do you need the ability to scale quickly? Sprout Social is your option. You need to listen carefully to the needs of your target audience? Conduct research with Brandwatch. Remember that every business is unique, so you will not find a one-fits-all solution.
What is the influencer marketing method?
The influencer marketing method is simple:
- Find influencers.
- Build relationships.
- Let them promote your product authentically.
What software do influencers use?
Influencers use dozens of different programs, such as Canva for online graphic design, Photoshop for photo retouching, and Premiere Pro for video editing. The key to success in this area is to never rest on your laurels and look for the perfect solutions that work for you.
Which influencer marketing is best?
Which is better — science or art? The correct answer is both! The same goes for influencer marketing — you have to combine authentic communications and analytics. Work with influencers who share your brand’s values and use high-quality software to analyze the results.
Which platform is used most commonly by influencers?
Instagram wears the crown, but TikTok is a rising star stealing hearts (and views). YouTube and Twitter also hold their respective positions. It’s like a high school drama — everyone has a role, but Instagram is still prom queen.
How do I reach influencers?
You can always send DMs or emails, but it’s better to use platforms like Sprout Social or Upfluence. Their artificial intelligence will help you develop effective emails and messages that are clear, informative, and authentic.
Is there an app to find influencers?
Yes, and there are many! That’s why you should carefully study their functionality, catalogs, and interfaces. Our favorites are Brandwatch, Sprout Social, CreatorIQ. GRIN, Upfluence, and Captiv8. But you don’t have to limit yourself to this list. You can look for other platforms that perfectly fit your business needs.
