Don’t have a LinkedIn profile yet? You’re missing out! Even if you’re not permanently looking for a job, it’s a good idea to keep an eye on the best deals on the market. And LinkedIn, with its vast network of business contacts, is unrivaled in this regard. Six people are hired through this site every second, including C-Suite managers.
There is only one stop on the road to success – your LinkedIn profile must be perfect to stand a good chance of getting hired. Believe me, it will be scrutinized even more closely than your CV and cover letter, especially since most recruiters today use AI to create short, comprehensive summaries. Your profile will be evaluated based on dozens of criteria, and every mistake will reduce your chances of getting an offer.
In today’s guide, I’ll show you how to create a LinkedIn page so the recruiter doesn’t want to close it, forget it, and move on to the next candidate. I’ll be honest — it may take you weeks, months, or even years to create the perfect impression and work out all the details. However, you can get started in 30 minutes or less. If you don’t want to do it right now, bookmark this article and remember it when you’re waiting for your plane at the airport or bored out of your mind waiting for an important email.
Preparing to Set up a Good LinkedIn Profile — 3 Minutes
The main thing you need to set yourself up for is a measured, unhurried approach. This is not in any way contrary to what I said above. If you rush, you can make mistakes that will cost you precious hours of work or even lost career prospects.
Take a breath and follow these steps:
- Set a goal. What is your goal? Do you want to find a job here and now, explore available offers, sell professional services, or simply strengthen your business reputation?
- Identify the audience. Think about who will review your profile and make decisions. It may be business owners and managers or, possibly, line managers.
- Gather materials. I hope you have prepared a CV. Open it up, look at your diplomas and certificates, and make a list of your skills, soft skills, and strengths, just in case.
- Research keywords. They will be useful at the very beginning because you will need to distribute them throughout the text materials on the page evenly. Use AI for a LinkedIn profile, a simple and affordable service by AI. Simply describe your role and purpose in natural words and click the button to generate keywords.
- Browse the top profiles that the site’s search shows you. See how they are organized, what they have in common, and what tone of voice their owners choose.
How to Create a Compelling LinkedIn Profile Headline — 3 Minutes
The purpose of the headline is to grab the reader’s attention and motivate them to scroll down the page. Your chances of getting a prestigious position will depend on the creativity and informativeness of the headline, so take this task seriously.
The following tips will help you accomplish it:
- Feel free to use editable blank LinkedIn profile templates. You shouldn’t copy ready-made solutions completely, but you can take interesting creative ideas from them and get a general idea of how to create an attractive headline.
- Stick to a certain structure. First — your role, then — your mission in the business environment, and after that — skills, talents, and strengths, if there is room for them.
- Integrate key phrases. Be sure they look natural — dilute them with other words and punctuation, and use word forms and synonyms. This way, you will improve the page’s SEO ranking without compromising its attractiveness.
- Avoid buzzwords. If you’re looking for a job on LinkedIn, it’s already clear to everyone that you’re an “Experienced Professional in My Industry.” Replace this fluff with clear, specific numbers, facts, and titles unless it contradicts corporate policy.
- Don’t talk about past jobs. Talking about past jobs in the headline is like mentioning your exes in a conversation with a romantic partner. This is one of the biggest red flags for recruiters. It’s like you’re saying that the most significant achievements of your career are in the past.
How to Create a Perfect About Section for LinkedIn Profile with AI — 5 minutes
I always consider this point as a kind of elevator pitch. The rules are the same — you must grab the interest of a potential employer in 30 seconds. The LinkedIn account also imposes an additional restriction — it hides under a spoiler the part of your page description that does not fit into 400 characters without spaces. So, count on about 60-70 words.
To write a strong and motivating About paragraph, consider the following recommendations:
- Use a proven formula. Start with your unique advantage, for example, a senior position, high qualifications in a sought-after niche, or a notable achievement. Add 2-3 short sentences describing your career, skills, and aspirations. End with a CTA that encourages the reader to contact you.
- Be unique. Using a template phrase from the profile editor is one of the worst mistakes you can make when creating a LinkedIn profile. Recruiters look through hundreds of resumes a day, so they just ignore typical texts. Add a little bit of your personality, but don’t be too overconfident and egotistical.
- Engage AI, but be careful. If you’re hesitant and can’t find the right words, let ChatGPT or Jasper do the job. Use the previous point as a framework for your prompt and provide AI with the details of your career path. After receiving the answer, copy it into a text document and rewrite it from scratch. This way, you’ll create a strong summary of your offer without raising suspicions that it was automatically generated.
- Start strong. Pay special attention to the first two sentences. Make sure they express your value as a specialist. To set up a good LinkedIn profile, try to make them a complete message. When a recruiter reads these two sentences, they should be able to visualize you in a certain position and understand how you will benefit the business.
- Proceed as needed. If you have something to say, great! Ideally, you should write a short summary in the first 400 characters and then elaborate on each point in more detail. Treat it as if the investor has invited you to discuss your elevator pitch in more detail. However, avoid writing text for the sake of text. Each sentence, each item in the list should carry a clear message to the potential employer, revealing your value in facts and figures.
Fill Your Blank LinkedIn Profile with Experience — 5 Minutes
If you’ve managed to keep the reader’s attention up to this point, congratulations — this is where the fun begins. Although modern recruiters are already actively using high-tech methods, such as AI for LinkedIn profile analysis, most of them do not forget about time-tested methods, including studying the candidate’s experience.
By following these principles, you can make your LinkedIn page as effective as a perfect resume:
- Mention achievements, not responsibilities. Just because you were responsible for something doesn’t mean you did a good job. Prove that the company was lucky to have you in that position, not someone else. Provide numbers and be ready to back them up if you are invited for an interview.
- Use bulleted lists for readability. It isn’t easy to navigate through solid canvases of unstructured text. If you want to be heard, use bullet points during account creation.
- Choose the optimal description length. As short as possible for your current job, as detailed as possible for the previous two, and briefly for all others. Why? You shouldn’t show that you’ve already said goodbye to your current company and are ready to move on — it won’t benefit your career. But recruiters will be interested in your recent jobs, which will tell them much about your qualifications and competence. They are unlikely to look far into the past, and you shouldn’t dwell on it either. Limiting the length of your descriptions will also help you meet the time constraints.
- Be concise. There is always a temptation to describe dozens of achievements and hundreds of skills to emphasize your value. But this will indicate your self-centeredness, which borders on narcissism. Recruiters rarely review the resumes of such candidates because of concerns about poor soft skills. Limit yourself to the main points that best highlight your professional qualities. If you don’t know what to choose, entrust this task to artificial intelligence — it shortens texts even better than writing them from scratch.
Boosting Your LinkedIn Profile Credibility with AI — 5 minutes
You can tell anything about yourself, but it’s not a given that a recruiter will immediately believe you and add your page to their priority bookmarks. Therefore, it would be great if other professionals could confirm your words by providing the necessary recommendations and endorsements. This is usually considered the most difficult stage of setting up a good LinkedIn profile, which requires time and effort. But thanks to AI, you can easily do it in a few minutes.
Here’s how to do it:
- First, fill out the Skills section. You can enter up to 100 points in this section. However, it is a good practice to choose 20-25 skills — 10 basic and 10-15 auxiliary. Choose the items that best suit your profession and current position. Some coaches advise you to include unusual or non-standard skills to attract the readers’ attention. But in reality, this only annoys recruiters.
- Send requests for recommendations and endorsements to your colleagues and other professionals you work closely with. Don’t send messages to everyone on your contact list — if a person from another field gives you a recommendation, it will look suspicious. Make a list of 5-10 trusted people instead.
- Generate messages with the help of AI. Add links to the profiles you need in the promo and ask it to personalize the emails. This will reduce your time, allow you to complete the email within 5 minutes, and increase the likelihood of a positive result.
- Focus on recommendations. Endorsements will be secondary because not all recruiters and potential employers view them. If you are short on time, ask only for recommendations. But don’t overdo it! If many similar recommendations appear on the page simultaneously, suspicions arise.
Creating a Visually Pleasing LinkedIn Page — 5 Minutes
Your career prospects largely depend on the first impressions of your LinkedIn page. Studies show that it takes 0.5 seconds for a person to evaluate the aesthetics of a website and 6 seconds to make a decision. Do you want to get a job? Make sure your page is flawless.
Use the following tips to work with visuals:
- Ensure consistency. Choose a color scheme, fonts, image layout, and other elements of your personal brand. Make sure they are repeated in all visual elements on the page so it attracts attention and is memorable.
- Make the images informative. A monotonous background with a compelling message will be much better than a meaningless but aesthetic picture. Use your account background to highlight your unique advantages or broadcast a CTA.
- Optimize the photo. The rules of thumb are a monotonous contrasting background and an emphasis on the face, which should occupy about 60% of the image area. No selfies, group photos, or full-length shots — they all look unprofessional.
- Use AI. To build a LinkedIn profile from a blank template, you can use available intelligent tools like Canva. This online graphic editor allows you to generate images in a few clicks, adding text and other necessary elements to them. To improve your avatar, you can use Removal AI. This web service removes the background in one click and applies soft, invisible filters. One image is processed for free.
Optimize It — Set Up a Good LinkedIn Profile — Up to 4 Minutes
And a few more steps to perfection:
- Start by proofreading the text. Check it for grammatical errors and inaccuracies, and add keywords to all possible sections. But remember to use these phrases naturally and maintain readability.
- Add posts and Featured content. Yes, you can do this in a couple of minutes — with the help of artificial intelligence. For example, if you have a video that shows your participation on YouTube, you can transcribe it and create a summary using NOIZ. Just paste the link into the address bar of this service and select the appropriate function. The finished text is of high quality, so you can copy it with minimal editing.
- Customize the page URL. In the profile settings, go to the “Public profile & URL” section and select “Edit your custom URL.” This is a great way to improve the visibility of your account, including by adding a keyword to the page URL.
- Show that you are ready to accept offers. In the profile builder settings, click the photo, select the Frames function, and add the “#OpenToWork” frame. You can make it visible to all members of your network of business contacts or recruiters only. Many coaches will tell you that it’s better to ditch the frame. But it does work, and it’s effective..
What’s Next — How to Create a Top-Notch LinkedIn Page?
Setting up a good LinkedIn profile in just 30 minutes is possible! Especially when you use intelligent services like ChatGPT, Jasper, NOIZ, Canva, and Removal AI. But should you stop there? Of course not! Having many years of experience maintaining a LinkedIn profile, I continue to improve it, expanding my network of contacts daily and publishing new content every week. The secret to success here is consistency, regularity, and attention to detail. Follow these rules, and you can assume you have already received an invitation to the next interview.
FAQ
How do I make an amazing LinkedIn profile?
Start with a professional photo and a concise, informative headline. Write a summary of your skills and describe your work experience in detail using bulleted lists. Ask for recommendations from colleagues with personalized outreach letters. Add a background image, change the URL to a custom one, and choose the #OpenToWork frame.
How do I optimize my LinkedIn profile?
Use keyword phrases in all textual pieces — even in the title and URL. Use them naturally and keep them readable. Use only professional photos and be consistent in the application of visual elements to maintain the integrity of your personal brand. Update your page regularly, share fresh content, and expand your network of contacts.
What is the best AI tool for creating a LinkedIn profile?
I recommend using ChatGPT, Jasper, NOIZ, Canva, and Removal AI. But you can choose other tools as well. Don’t be afraid to experiment — it will help you get even better results!
How long does it take to create a LinkedIn profile?
My experience has shown you can create a good LinkedIn profile worthy of recruiters’ attention in as little as 30 minutes. But it can take a few days or a couple of weeks to optimize it. Moreover, you must constantly update your information and generate quality content to improve your page’s visibility and enhance your expert reputation.
Is it worth making a LinkedIn profile?
Every year, 4 million people find jobs on the LinkedIn platform. Among them are CEOs of international corporations with 8-figure salaries. So, the answer is yes, absolutely!
How to optimize a LinkedIn profile with ChatGPT?
ChatGPT is more than a tool for generating texts. It will help you fill in the necessary sections of your profile, structure and shorten the material, find the necessary guides, and even generate a background image. Of course, all the results of its work require careful proofreading and editing — AI is still far from perfect.
How many times a day should you post to LinkedIn?
In this case, quality is more important than quantity. To stay in the field of recruiters’ vision, you just need to leave a few comments a day and make a quality post once every 1-2 weeks. Think about every word before publishing — remember that you have to maintain an impeccable business image.